Prelaunch Properties in Bangalore
Current Projects, the EOI Process, and What to Verify
Prelaunch properties in Bangalore refer to residential projects that developers introduce to gauge early interest before the official launch. Often, this happens even before the project gets registered with the Karnataka Real Estate Regulatory Authority (K-RERA). Buyers can express their interest by submitting an Expression of Interest (EOI), which allows them to get a glimpse of indicative pricing and secure a priority position while they wait for the launch. This approach rewards those who make quick decisions, but it also places more responsibility on the buyer to do their homework, as details like the approved layout, final specifications, pricing, and possession dates are still being finalized.
This guide walks you through the prelaunch stage, highlighting where you can find prelaunch projects in Bangalore and which Bangalore prelaunch properties were available for expressions of interest or had just started registration in mid-October 2026. It also dives into Brigade Group’s upcoming projects, along with villa and apartment developments from NVT, Sanjeevini, Godrej, and Assetz. Keep in mind that the project details come from their respective pages, are meant to be indicative, and may change before registration.
What Prelaunch Means in Bangalore
Prelaunch is more of a market term than a legal term. It refers to that phase when a developer has secured the land and nailed down a concept, but is still in the process of getting all the necessary approvals and registrations. During this time, they start drumming up interest from potential buyers before the official launch. According to Section 3 of the Real Estate (Regulation and Development) Act, 2016, a promoter cannot advertise, market, book, or sell units in a project until it is registered with the Authority. Because of this, early activities are typically framed as an Expression of Interest (EOI), which is a non-binding way for buyers to show interest, often accompanied by a refundable amount. This does not create a sale or guarantee a specific unit, though.
Each developer sets their own EOI terms; some might ask for a post-dated cheque, while others prefer a refundable deposit that will go towards the booking amount later. Once the project is registered, Section 13 of the Act limits how much advance a promoter can take before a registered sale agreement is signed—capping it at 10% of the unit’s cost. Registration also comes with its own set of responsibilities, like keeping 70% of buyer receipts in a separate project account and providing quarterly progress updates. Below is a summary of the stages a buyer typically goes through.
| Stage | RERA position | What the buyer typically does |
|---|---|---|
|
Prelaunch (EOI) |
Registration awaited or in process |
Expresses interest and gets prelaunch pricing |
|
New launch |
Registered; formal launch completed |
Reserves a unit and signs the sale agreement |
|
Under construction |
Registered; construction in progress |
Makes payments based on the construction schedule and tracks progress |
|
Ready to move |
Completed; occupancy certificate received |
Purchases with immediate possession |
Marketing often uses these terms loosely. Some projects labeled as prelaunch might already have a registration number, while others called new launch could still be gathering expressions of interest, even before construction begins. The key status to pay attention to is the one listed on the Karnataka RERA portal, so make sure to check there before making any payments.
Where Prelaunch Properties in Bangalore Are Concentrated
In Bangalore, prelaunch properties are primarily found in areas where developers can still piece together large plots near established job centers. The most concentrated area is East Bangalore, especially around Whitefield and its extensions along Whitefield–Hoskote Road and Soukya Road. You’ll also see a lot of activity along the Varthur–Sarjapur Road and the Sarjapur–Attibele Road heading towards Hosur. These spots are attractive due to the IT jobs in Whitefield, the Outer Ring Road, and Sarjapur Road, not to mention the Namma Metro Purple Line, which has made Whitefield (Kadugodi) its eastern terminus since March 2023.
The second cluster is made up of North and North-East Bangalore. Devanahalli and the KIADB Aerospace Park corridor are right next to Kempegowda International Airport and a range of industrial jobs. On the other hand, Hennur and Kalkere are conveniently located near the Outer Ring Road, allowing you to reach Manyata Tech Park and Whitefield in about 25 to 40 minutes, depending on traffic conditions. In these corridors, larger township projects that include several towers, expansive clubhouses, and sometimes even hotel and retail options are more common, which are not as prevalent in the city’s core.
Infrastructure is a recurring theme in both clusters, with ongoing discussions about ring roads, highway links, and metro extensions. These initiatives are at different stages of planning and construction, often referred to as proposed, planned, or upcoming. It is best to think of these as potential future advantages rather than guaranteed outcomes when you are looking at a prelaunch purchase.
A Quick Look at Prelaunch Projects
The table gives you a summary of the projects that will be discussed below.
| Project | Area | Format | Project Stage | RERA Status |
|---|---|---|---|---|
|
Brigade Granada |
Whitefield–Hoskote Road, Kadugodi |
Apartments, 1 to 4 BHK |
Prelaunch; EOI open |
Awaited |
|
Brigade Belvedere (previously Brigade Sevilla) |
Budigere Cross |
Apartments, 1 to 3 BHK |
New launch; EOI closed; direct bookings open |
Approved |
|
The Berries for Birds by Sanjeevini Srushti |
Bhaktharahalli, New Whitefield |
Villas, 3 to 4 BHK |
New launch; Phase 1 EOI open |
Approved |
|
Godrej Whitefield Villas |
Soukya Road, Whitefield |
Row villas, 4 and 5 BHK |
New launch; bookings open |
Approved September 2026 as Godrej Florenne |
|
NVT Whispering Hues Villas |
Gunjur, off Varthur–Sarjapur Road |
Villas, 4 and 5 BHK |
Prelaunch; EOI open |
RERA Approved October 2026 |
|
NVT Codename Lake 300 |
Sarjapur–Attibele Road |
Apartments, 3 and 4 BHK |
Prelaunch; EOI open |
RERA Awaited |
|
Assetz Codename Twinlake City |
Kalkere, Off Hennur Main Road |
Apartments, 3 and 4 BHK |
Prelaunch; EOI open |
RERA Awaited |
Prelaunch Projects From Brigade Group
Brigade Group is currently working on projects at two different stages: some are still in the prelaunch phase, while others have just been registered. This year, they have introduced new launches like Laurel & Maple at Brigade Orchards in Devanahalli and Brigade Lumina on Tumkur Road, which are already past the prelaunch stage and will not be covered here. The projects listed below are either still in prelaunch or highlight the shift out of that stage.
Brigade Granada, Kadugodi
Brigade Granada is a thoughtfully designed integrated township located along the Whitefield–Hoskote Road in Sannatammanahalli, Kadugodi. Initially marketed as Brigade Kadugodi and Brigade Whitefield Hoskote Road, this project boasts around 2,000 apartments spread across towers that soar up to 53 floors in 1 to 4 BHK configurations, ranging from approximately 730 to 2,760 sq ft. In addition to residential options, the development will feature a hotel, high-street retail spaces, and a 35-floor commercial tower. The prelaunch pricing starts at ₹1.07 crore, with possession expected by December 2031. Currently, expressions of interest (EOI) registrations are open, and RERA registration is awaited. The nearest metro station, Whitefield (Kadugodi), is conveniently located about 3 to 6 km away.
The Brigade Kadugodi micro-market already hosts two completed Brigade communities: Brigade Lakefront (Crimson phase) and Brigade Woods, both of which are now available only on the resale market. For those considering a prelaunch purchase, these completed projects by the same developer in the area provide a solid reference for construction quality and community management.
Brigade Belvedere, Formerly Brigade Sevilla, at Budigere Cross
Brigade Belvedere at Budigere Cross is a great example of how a project evolves over time. Initially marketed as Brigade Sevilla during its prelaunch phase, it has now been officially registered with K-RERA under the name Brigade Belvedere. The project is currently open for direct bookings, with the EOI window now closed. On the project page, you’ll find five impressive towers reaching up to 43 floors, offering 1 to 3 BHK apartments that range from approximately 715 to 2,013 sq ft, starting at around ₹96 lakh.
Brigade KIADB Phase 2, Devanahalli
Brigade KIADB Phase 2 is positioned in North Bangalore, right next to the KIADB Aerospace Park in Devanahalli. This project is perfect for those seeking affordable housing, with options from studio apartments to 3 BHKs. Since the information available is mostly indicative, be sure to check the K-RERA portal for the official name, configurations, and pricing as soon as they are available.
Prelaunch Villa Communities in East Bangalore
In East Bangalore, villa communities are either at the EOI stage or have recently progressed past it. They come in different sizes, land uses, and price ranges.
The Berries for Birds by Sanjeevini Srushti, Bhaktharahalli
The Berries for Birds by Sanjeevini Srushti is a villa community located in Bhaktharahalli, New Whitefield. Spanning over 50 acres, with Phase 1 covering around 20 acres, this development offers a variety of villas. Buyers can choose from 3 BHK, 4 BHK, and even 4 BHK villas with a home theatre, ranging from 1,800 to 4,500 sq ft of super built-up area. The expression of interest (EOI) rate is set at ₹9,500 per sq ft, and there’s a spacious clubhouse that boasts about 45,000 sq ft, along with approximately 45 percent of the area dedicated to open space. While Phase 1 has a K-RERA number and a registered completion date of June 2027 and as of September 2026, construction has begun. This situation serves as a reminder to keep an eye on the difference between registered timelines and the actual progress on the ground.
Godrej Whitefield Villas, Soukya Road
Located on Soukya Road in Whitefield, Godrej Whitefield Villas offers a charming French-themed row-villa community. This listing features a total of 218 villas spread across two phases – 150 in the first phase and 68 in the second – available in 4 and 5 BHK layouts, ranging from approximately 3,700 to 5,500 sq ft. Each villa comes equipped with its own private lift. Registered with K-RERA in September 2026 under the name Godrej Florenne, the project is set for completion in September 2030 for Phase 1 and September 2031 for Phase 2, with bookings currently open. The starting prices are ₹4.85 crore for a 4 BHK and ₹6.77 crore for a 5 BHK, reflecting a rise from the initial ₹4.49 crore for the 4 BHK, highlighting how prelaunch pricing can fluctuate leading up to registration.
NVT Whispering Hues Villas, Gunjur
NVT Whispering Hues Villas is a charming gated community featuring 100 villas spread across 10 acres along Varthur–Sarjapur Road, conveniently located next to Greenwood High International School in Gunjur. The project is being developed in two phases, with 70 villas in the first phase and 30 in the second. Initially marketed as NVT Codename A Life in Bloom, the name has since changed. The listing highlights the spacious 4 BHK Carnation, which spans 3,752 sq ft, and the generous 5 BHK Bluebell at 4,432 sq ft, both designed as G+2 with lift access. Prices range from ₹5.73 crore to ₹7.05 crore. The anticipated completion date is set for August 2031, with a K-RERA number issued in October 2026, and expressions of interest are currently being accepted ahead of the official launch.
Prelaunch Apartment Townships in East and North-East Bangalore
NVT Codename Lake 300, Sarjapur–Attibele Road
NVT Codename Lake 300 marks the second phase of the NVT A Wonderful World township and is also the first apartment project by NVT. Located next to the picturesque 300-acre Bidaraguppe Lake along the Sarjapur–Attibele Road, this project features 604 apartments spread across seven towers, each soaring 30 floors high, all set on a sprawling 30 acres. You can choose from 3 and 4 BHK layouts ranging from 1,850 to 2,950 sq ft, with every unit offering lake views. The starting price is set at ₹8,999 per sq ft, translating to a price range of ₹1.69 crore to ₹2.68 crore, which includes one car park. When you factor in all costs, the estimated total comes to between ₹1.80 crore and ₹2.87 crore. Expressions of Interest (EOIs) are currently open, and registration is underway. Meanwhile, Phase 1 of the township, featuring the NVT Eterna villas, has already been launched.
Assetz Codename Twinlake City
Assetz Codename Twinlake City, also known as Assetz Kalkere, spans an impressive 21 acres off Hennur Main Road in K Channasandra, located between Kalkere Lake and Maragondanahalli Lake. The project features six towers, each soaring 30 to 34 floors high, offering a total of 1,200 apartments in 3 BHK (ranging from 2,089 to 2,347 sq ft) and 4 BHK (2,844 sq ft) layouts. Residents will enjoy a spacious clubhouse that covers around 71,000 sq ft. The expression of interest (EOI) rate is set at ₹11,800 per sq ft, down from a launch rate of ₹13,500 per sq ft, with possession expected to begin in 2030, although RERA registration is still pending.
Further along the Old Madras Road corridor, you will find Assetz Codename Sublime in Hoskote, which is currently in prelaunch with EOIs now open. This project will feature three towers, each 36 floors tall, spread across 11 acres, offering 3 BHK apartments sized between 1,735 and 1,945 sq ft, starting at ₹1.84 crore, with tentative possession slated for December 2030.
Why Prelaunch Names Change, and How to Find a Project on K-RERA
Many prelaunch projects are marketed under different names or codenames before settling on their official titles. For instance, Brigade Granada was initially known as Brigade Kadugodi, Brigade Belvedere was marketed as Brigade Sevilla, and NVT Whispering Hues started off as NVT Codename A Life in Bloom. Meanwhile, Godrej Whitefield Villas is officially registered as Godrej Florenne. Some projects, like NVT Codename Lake 300 and Assetz Codename Twinlake City, still use their codenames, with the latter also being promoted as Assetz Kalkere.
This has a practical consequence. If you search the K-RERA portal using just the marketing name, you might come up empty-handed. A smarter approach is to look up the developer or promoter entity, check the location and land area against the registration details, and take note of the registered name and number. For projects registered in phases, like Godrej Whitefield Villas, each phase will have its own unique number. The registration record will also provide you with the approved layout, the expected completion date, and progress updates from the promoter, which are generally more reliable than the timelines you see in marketing materials.
Understanding Prelaunch Pricing
Prelaunch properties in Bangalore are often advertised at an EOI or introductory rate that is lower than what you would find at the official launch. Take Assetz Codename Twinlake City, for example, which lists an EOI price of ₹11,800 per sq ft compared to ₹13,500 per sq ft at launch. Godrej Whitefield Villas shows a starting price that goes from ₹4.49 crore to ₹4.85 crore.
A lower rate early on does not guarantee that the property will appreciate, and it is not a replacement for the detailed cost sheet you will get after registration. Additionally, the quoted rate usually does not cover GST on under-construction properties, stamp duty, registration fees, floor-rise charges, parking, clubhouse membership, and maintenance deposits. This means the total cost can be quite different from the headline price. For instance, NVT Codename Lake 300 separates its base price from an estimated all-inclusive price for clarity, and buyers should definitely ask for a similar breakdown on any projects they are interested
A Checklist Before Registering an EOI
Here are some essential checks to consider for every project mentioned here.
- Developer record – Take a look at the developer’s past projects, their delivery timelines, and the registration history of the promoter entity. If the developer has completed nearby communities, visiting those sites can give you a firsthand look at the construction quality.
- Registration status – Make sure to verify the registration number, project name, phases, approved layout, and completion date on the K-RERA portal, or check if the registration is still in progress.
- Land and approvals – Request the title report, encumbrance certificate, sanctioned plan, and commencement certificate, and confirm which authority issued each document.
- EOI terms in writing – Get the details in writing, including the amount, payment method, refund conditions and timeline, the process for converting to a booking, and the name of the payee. Remember, the payee should be the developer entity, not an individual or middleman.
- All-in cost – Ask for a detailed cost sheet and compare the carpet area with the super built-up area to get a clear picture of the price per usable square foot.
- Payment schedule and delay terms – Ensure that the instalments are tied to construction milestones and that the sale agreement specifies the possession date and any compensation for delays.
- Site and corridor –Visit the site, test the commute during peak hours, and distinguish between completed infrastructure and what’s still in the works.
Risks to Consider
Registration may take longer than what the marketing timeline indicates, and the layout, specs, and pricing can vary from what was shown during the EOI phase. After registration, construction milestones can also experience delays. While EOI refunds are typically available, they depend on the written terms and how quickly they are processed. Additionally, any infrastructure that enhances a corridor’s appeal could be postponed or altered. Terms like “limited inventory” or “imminent price revision” are often just sales jargon and should be verified against the written terms instead of being assumed as facts.
Liquidity is another important aspect to consider. Units still under construction may be more challenging to resell before possession, and several of the projects mentioned are expected to be ready between 2030 and 2031. Buyers who need a home soon or rely on early rental income, may find a registered under-construction or ready-to-move project a better option.
Who Prelaunch Properties Suit
Prelaunch properties in Bangalore are ideal for buyers who appreciate flexibility in their timelines, can handle a bit of uncertainty regarding final prices and specifications, and are comfortable doing their own research on the developer and registration history. The projects highlighted here range from under ₹1 crore for compact apartments to over ₹7 crore for larger villas, making them appealing to first-time buyers, families looking to upgrade, and those seeking villa living in East Bangalore. However, they might not be the best option for those who need to move in right away or who cannot cope with changes in price or specifications between the expression of interest and the launch.
Key Takeaways on Prelaunch Properties in Bangalore
Prelaunch properties in Bangalore offer early access and preliminary pricing, but with that comes a bit of uncertainty. As we look at mid-October 2026, the prelaunch properties highlighted here are at various stages of development. Brigade Granada, NVT Codename Lake 300, and Assetz Codename Twinlake City are currently gathering expressions of interest, with registration either pending or in progress. On the other hand, Godrej Whitefield Villas, NVT Whispering Hues Villas, The Berries for Birds by Sanjeevini Srushti, and Brigade Belvedere already have their registration numbers sorted.
There are three key practices to keep in mind for all these properties: always check the registration record on the K-RERA portal, get the EOI and pricing details in writing, and make sure to compare the marketing timelines with the official completion dates. The figures in this guide are based on project pages as of mid-October 2026 and are just estimates, so be sure to verify them against the registration record and cost sheet before making any payment.
Frequently Asked Questions (FAQs) About Prelaunch Properties in Bangalore
1. What are prelaunch properties in Bangalore?
Prelaunch properties in Bangalore refer to residential projects that are available for early interest before they officially launch and typically before they are registered with RERA. Buyers can express their interest by registering an EOI, which gives them a sneak peek at pricing and a chance to secure priority when the project officially launchs. Registering does not mean you have booked a unit or that you’re guaranteed an allotment.
2. What sets a prelaunch project apart from a new launch?
A prelaunch project is still in the interest-gathering phase and has not been registered yet, while a new launch has completed its K-RERA registration and is open for formal bookings. For example, Brigade Belvedere was initially known as Brigade Sevilla before it got registered, illustrating the shift from prelaunch to new launch.
3. Is the EOI amount refundable?
Typically, EOI amounts are considered refundable, but the specifics can vary depending on the developer and the project. It is crucial for buyers to get details about the amount, payment method, refund timeline, payee, and conversion terms in writing before making any payment.
4. Are prelaunch properties in Bangalore safe to buy?
The safety of purchasing prelaunch properties really depends on the developer, the land title, the necessary approvals, and the contract terms, rather than just the label itself. The prelaunch phase can be more unpredictable than a registered project since details like layout, specifications, pricing, and timelines are still being finalized. To lessen some of that uncertainty, it is a good idea to look into the registration record, the approved plan, and the developer’s history of delivering projects, though this won’t completely eliminate the risks involved.
5. Which areas of Bangalore have the most prelaunch projects?
When it comes to prelaunch projects, East Bangalore is where most projects are concentrated. Key spots include Kadugodi along the Whitefield–Hoskote Road, Soukya Road, New Whitefield, Gunjur on the Varthur–Sarjapur Road, and the Sarjapur–Attibele Road corridor and in North and North-East Bangalore, particularly around Devanahalli near the KIADB Aerospace Park and Kalkere off Hennur Main Road.
6. How can a project's RERA status be verified?
To verify a project’s RERA status, simply visit the Karnataka RERA portal. You can search by the developer or promoter’s name, the project location, or the registration number rather than by the marketing name alone. The portal will show you the registered project name, its phases, approved plan details, the promised completion date, and any progress updates from the promoter.